Functional Management Information System (MIS)

Functional Management Information System (MIS)

             Management information systems provide decision-makers information and feedback on daily operations. Additionally, management information systems can be used strategically, often incorporating Web technology.

Marketing MIS: Marketing Management Information System (MIS) supports managerial activities in product development, distribution, pricing decisions, promotional effectiveness and sales forecasting.

Overview of Marketing Management Information System (MIS)

Inputs to Marketing MIS

1. Strategic plan and corporate policies
2. The TPS (Transaction Processing Systems)
3. External sources:
=>The competition
=>The market

Marketing MIS Subsystems and Outputs

1. Marketing research
=>Web based market research
2. Product development
3. Promotion and advertising
4. Product pricing